What it is: An innovative, silky-smooth wet-to-dry blush that delivers buildable color payoff and a weightless feel.

Who it's for: All skin types.

What it does: Available in a range of gorgeous shades to flatter any skin tone, this blush helps highlight, color or contour your cheeks with sheer, soft color when used dry. The formula can also be used wet to intensify the pigments and boost color impact. It includes a soft, flexible brush for precise application and a luxurious mirrored compact, too.

How to use: Choose your level of drama by wearing the blush wet or dry. For a softer look, apply dry as a powder blush. Sweep onto the apples of your cheeks and blend upward toward the temples. Build color in a swirling motion and layer to your desired intensity. For a more pigmented look, add water and amp up the color. Using a setting spray or simply water, mist your brush before pressing into the product. Tap the tip of the brush into the blush gently. This will give you control over the amount of product on your brush and allow you to build the color as desired.