Who it's for: Anyone who wants bold color that stays put.

What it does: This long-wearing, crease-resistant, buildable formula can be used either wet or dry for the densest lining, shading and contouring.

How to use: For a classic look, press an eyeliner brush firmly into the powder. Tap off excess. Place the brush on the outer corner of your eye, pressing and wiggling across your lash line toward the inner lash.