What it is: An eyeshadow stick with 12-hour wear that is crease- and transfer-resistant for a long-lasting finish.

What it does: This extremely versatile formula provides effortless application with intense, buildable color. Pigment-rich shades in creamy and matte finishes glide on seamlessly while the luxe formulation gives you plenty of time to smudge, blend, line, fill or define before it sets. It also layers easily over or under other eyeshadows, including powder eyeshadows.

How to use: Apply directly to the lashline for a smoky liner effect, or all over the eyelid for higher impact. Blend with a smoky eyeliner brush or your fingertips for a smoldering finish. Use alone or with an eyeliner.