What it is: An ultra-pigmented lipstick for 12-hour wear that has a luminous, semi-matte finish.

What it does: This hydrating lipstick combines comfort with the impact of intense, saturated color. It is an incredibly long-wearing lipstick that has the comfort of a lip ink. Its colors are ultra-saturated thanks to a high concentrate of pigments. Wearing Ultra Rouge produces an incredibly light sensation on the lips, combined with the comfort of the formula. Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling color with the need for long-lasting comfort. The fruit of long research and in-depth scientific studies, Rouge Dior Ultra is composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort along with up to 12-hour wear with no tight or dry sensation.

How to use: Start by lining the lips. For perfectly even results, then apply Rouge Dior Ultra Rouge with a lip brush, working from the center of the lips outward. For a bolder color finish, apply the lipstick directly onto the lips. For optimal application, extend the tip of the stick by 2mm.

Pro tips: Alongside the honorable reds, two collectible shades stand out. These two extreme shades can either be worn alone, making a powerful statement, or as a base or finishing touch to modify another color.

- Shade 111 Ultra Night 47 is a black that enables you to intensify each shade or practice lip artistry.

- Shade 000 Ultra Light 47 is a pure white to neutralize your natural lip color or soften another shade.