Timeless Swedish design and sustainable materials guide Fjällräven on its mission to create adventure gear for a lifetime.
"Hailing from the small town of Örnsköldsvik, Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that's committed to making nature more accessible."
"In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment."
"Our vision is to be the most premium and sustainable outdoor brand. We develop durable, functional and timeless outdoor equipment by applying sustainable and circular thinking from the beginning to the end of the product life."
"We implement efficient design techniques to minimize waste and choose durable materials and construction methods to make our products last. We have a matrix of preferred materials our team uses to choose high-functioning, lower-impact materials for our product and are constantly looking for lower-impact alternatives."
"Through robust sustainability standards, industry collaborations and long-term partnerships with our suppliers, we are continuously improving our production and operational sustainability."
"Building community is an essential part of our vision for sustainability. We host events, like the Fjällräven Classic—a multiday trek in several locations across the globe—to connect people with nature. We also collaborate with many local organizations to help protect and increase access to nature."
"We believe that building meaningful connections to nature is vital to protecting our planet and to enriching peoples' lives."
