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New Concepts

New Concepts 18: Virgil Abloh Securities. Models on museum pedestals wear Off-White pieces exclusive to Nordstrom.
New Concepts 18: Virgil Abloh Securities. Models on museum pedestals wear Off-White pieces exclusive to Nordstrom.
Spanning fashion, art, music and culture, the far-reaching practice of late visionary Virgil Abloh (Rockford, Illinois, 1980–2021, Chicago, Illinois) fundamentally reshaped how we see creativity and the world around us. In partnership with his estate, we are honoured to debut Concept 018: Virgil Abloh Securities, a Virgil Abloh-founded creative corporation that intends to maintain Abloh's approach and ethos over the coming years. What started as a WhatsApp conversation about reimagining retail evolved into a way to amplify the work of Virgil Abloh Securities across art, architecture, engineering, creative direction, industrial design, fashion, film, writing and philanthropy. True to Abloh's genre-defying practice and myriad of simultaneous endeavors, Concept 018 unifies several of his flagship projects under one banner. That includes the fashion label Off-White, creative studio Alaska Alaska, art store Canary Yellow and Church & State merchandise from Abloh's "Figures of Speech" exhibition. In addition, Nordstrom is a proud sponsor of Virgil Abloh: "Figures of Speech" at the Brooklyn Museum, where this campaign was shot.
A man models a light-blue jacket with an Off-White at Nordstrom design on the back; a woman in jeans and an Off-White tee; a woman in jeans and an Off-White jacket.
Established in 2013, Off-White is defining the grey area between black and white as a colour. With a design studio based in Milan, Italy, the label harnesses the history and craftsmanship within the country yet offers a global perspective. Splicing the reality of how clothes are worn and the artistic expression of high fashion, creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context. Nordstrom has partnered with Off-White on a capsule collection featuring archival graphics and typefaces from our 121-year history, exclusively for Concept 018: Virgil Abloh Securities.
A man in a hoodie and logo jacket
A woman in a yellow and blue plaid shirtdress.
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A woman in jeans and a cropped Off-White tee.
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An Off-White handbag; closeup of the yellow and blue plaid with logos.
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Two women in print dresses holding skateboards on a museum pedestal.
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A man in a hoodie and track pants; a woman in a tee with logo.
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A blue bag with a heavy chain.
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Models on museum pedestals wear Off-White pieces, exclusive to Nordstrom.
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Models on museum pedestals wear Off-White pieces, exclusive to Nordstrom.
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Model of store concept.
New Concepts 18: Virgil Abloh Securities.

Concept 018 is online and in selected stores:

British Columbia
Vancouver
Nordstrom Pacific Centre
604.699.2100

California
Costa Mesa
Nordstrom South Coast Plaza
714.549.8300

San Jose
Nordstrom Valley Fair
408.248.2180

Illinois
Chicago
Nordstrom Michigan Avenue
312.464.1515

New York
New York
Nordstrom Men's Store NYC
212.843.5100

Texas
Dallas
Nordstrom NorthPark Center
214.231.3900

Washington
Seattle
Nordstrom Downtown Seattle
206.628.2111 

The collection can also be found at the following stores:

California
Canoga Park
Nordstrom Topanga
818.884.7900

San Diego
Nordstrom Fashion Valley
619.295.4441

Florida
Aventura
Nordstrom Aventura
305.356.6900

Pennsylvania
Pittsburgh
Nordstrom Ross Park
412.548.4300

Texas
Austin
Domain Northside
512.605.4900

Virginia
McLean
Nordstrom Tysons Corner Center
703.761.1121