Guidelines for Endorsers
Social media gives customers a way to talk to one another and Nordstrom and share feedback. We want to ensure that customers who see Nordstrom advertising messages (including ads, product reviews, blog posts, Facebook, Twitter or other posts) have a clear understanding about where those messages originated and the relationship between Nordstrom and the people sharing them.
That means if you have a connection to Nordstrom—for example, if you were invited to a special event, received free product or some other form of incentive, or work for us—that connection must be disclosed in your endorsement, product review, post, etc., if it is not otherwise apparent so a customer will know the context of your statement. Endorsers include people and entities engaged by Nordstrom directly, as well as through third parties (e.g., blogger affiliate networks), and anyone who has a relationship with Nordstrom that may affect the independence of their feedback.
It's up to you how you disclose the connection to Nordstrom, but it should be clear and obvious to your reader and comply with the guidance issued by Canada's Competition Bureau. For example, you might say "Nordstrom gave me X" or "I work for Nordstrom" in your post, or you might include a hashtag such as #ad, #paid, #nordstromad or #sponsored. You can find helpful information on the Competition Bureau's Deceptive Marketing Practices Digest and the Disclosure Guidelines issued by Ad Standards; however, a few examples are below:
- when sharing a video, place the disclosure at the beginning of the video post itself, rather than just in the description of the video;
- when posting on Instagram, disclose material connections before the "More" button in posts and do not bury disclosure hashtags within a string of unrelated hashtags;
- ensure that material-connection disclosures are inseparable from your content, so that the two travel together; and
- avoid using abbreviations, such as "#sp," or ambiguous disclosures such as "#partner," which may prevent customers from understanding that the content is sponsored.
If you engage third parties who endorse Nordstrom (e.g., advertising agencies and blogger networks), be sure the third parties understand their responsibilities and agree to these Guidelines for Endorsers before the engagement begins. Monitor the endorsements made by third parties you engage to be sure they appropriately inform our customers of connections to Nordstrom.
We hope you will share your honest beliefs and experiences, and we look forward to hearing from you.